Trade Fairs
Hospitalar 2023

Hospitalar Brazil 2023

Participate at Hospitalar, the largest health trade show in Latin America, and count on the local professional support for your business demands.

With more than 1’000 exhibiting brand and 75’000 visitors, Hospitalar is definitely the most important occasion for the medtech industry in Brazil. The trade show returns to its physical event after a 2-year break due to the pandemic; the perfect change to reengage with the prosperous Brazilian market or to take the first steps in entering it.

The fair will take place from May 23rd-26th 2023, in São Paulo, and will count with our special fair services, as well as with a Swiss Pavilion organized by the Swiss-Brazilian Chamber of Commerce, SWISSCAM.



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Organizer Swiss Business Hub Brazil / Switzerland Global Enterprise / Swiss Medtech Congress
Event language



São Paulo Expo
Rodovia dos Imigrantes, 1,5 km
Vila Água Funda
São Paulo-SP

Target Group

Target group

Providers of healthcare solutions that would like to promote its products or services among the Brazilian clientele (Hospitals, Clinics, Laboratories, Home Care Centers, Government etc), as well as Suppliers of the medtech industry that would like to stablish contact with Brazilian medtech producers.



Swiss companies participating at Hospitalar trade show can benefit from our special trade fair services and make the best of their participation (see details below under Pricing section). They may also join the Swiss Pavilion organized by our partners from SWISSCAM, as exhibitors.


More information
Our Services

Our services

Companies interested at exhibiting at the Swiss Pavilion at HOSPITALAR should contact our partners from SWISSCAM to receive prices and conditions for the booth (more information here: 

Advice on taxes and logistics

Taxes and logistics are crucial for successfully doing business in Brazil – the right strategy can differentiate you from competition. Would you like to discuss these topics with specialists who can advise on special benefits and regimes such as the ex-tarifario import tax reduction, bonded warehouse, temporary import, among others? Book a free 1 hour consultancy with a regulatory affairs specialist from our network of trusted experts.

CHF free - on request

Advice on regulatory affairs

Brazil has a rather high degree on regulation. Does your product require a certificate or registration from a regulatory body? What other norms apply? Book a free 1 hour consultancy with a regulatory affairs specialist from our network of trusted experts. 

CHF free - on request

Legal advice

When doing business with Brazil, Brazilian law applies. While the Brazilian legislation might be different from Swiss legislation, it is very specific. Book a free 1 hour consultancy with a lawyer from our network of trusted experts.

CHF free - on request

Networking Lunch

Companies that contract our fair services are invited to a networking lunch. This is an excellent opportunity to exchange with colleagues from other Swiss companies and industry experts. The participants of the networking lunch are confirmed three days before the venue.

Market Spot

Would you like to know more about your specific market in order to make the best of your participation at the trade show? 
We answer your questions (on topics such as market size, trends and market development, competition’s products and prices, regulatory aspects, among others) by consulting with key industry players, opinion leaders, trade associations or experts.

  • 3 – 4 questions per expert / interview
  • 2 – 3 expert interviews
  • Short summary of findings (approx. 2-4 pages)

Exclusive price for S-GE GOLD members: CHF 890.-, Non-members 1’050.-

Delivery time: 2-3 weeks

Business Partner Verification

Would you like to obtain background information on existing or potential business partners? We can verify the reputation of the company by checking customer references and consulting SERASA. 

  • Verification of 1 company (registration in local trade registry)
  • Verification of 1 – 2 references (if possible)

Exclusive price for S-GE GOLD members: CHF 500.-, Non-member CHF 600.-

Delivery time: 2 – 3 weeks

Business Meetings

Have you identified a company you would like to meet during the fair? We can help you identify the right contact person for your meeting, organize the meeting for you and even participate during the first meeting for translation and/or clarification purposes.

  • Arrangement of the meeting at the trade show (official invitation on behalf of the Swiss Consulate)
  • Participation in the meeting for coordination and support with business culture aspects and translation, if necessary
  • Minutes of the meeting prepared by the Swiss Business Hub Brazil

Exclusive price for S-GE GOLD members: CHF 255.-, Non-member CHF 300.- PER MEETING

Delivery time: 2 – 3 weeks

Business Partner Search

Are you looking for business contacts?
We evaluate contacts for you whether these are possible distributors, agents, customers or others, from the universe of contacts participating at the trade show.

  • 2-3 best suitable contacts (based upon short profile provided) 
  • Contact data containing full information and contact person 
  • Short description of business contact and summary of the screening conversation with the Swiss Business Hub Brazil team
  • Arrangement of meeting at trade fair or in other location

Exclusive price for S-GE GOLD members: CHF 1’700.-, Non-members CHF 2’000.-

Delivery time: 4-5 weeks

IMPORTANT: This service must be hired minimum 5 weeks prior to the trade show. Valid only for contacts exhibiting in the trade show

Anything else?
Is there anything else we can help you with? Feel free to ask us anything. 

*Offers valid for trade shows in Sao Paulo city. For other locations, additional logistic costs might apply.


Become member of S-GE and enjoy special prices for these and other services. 

Further information

Brazil's healthcare market is the largest in Latin America: 

  • Around 7,000 Hospitals in the country, 60% of which are private and count on highly innovative institutions
  • 815’000 physicians by 2030 (estimated)
  • Approximately 25% of the population, 48.7 million beneficiaries, has access to private healthcare, the main driver of innovative healthcare solutions. 60% of the expense in health is private
  • 21.9% of the population will be 65 years old or older in 2050 (estimate). In 2017, it was 8.9%

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Official program