Industry Report

Selling via E-Commerce in the Philippines

May 30, 2022 11:19Swiss Business Hub ASEAN in conjunction with Orissa International

According to Statista, total revenue in e-commerce in the Philippines amounted to USD 16.8 billion (CHF 15.5 billion) in 2021, with the electronics accounting for over 40% of this figure, followed by furniture (16%), and beauty, health, personal and household care (15%). Our report provides information on potential business opportunities and pathways for Swiss firms to sell their products in the market, both directly to end customers as well as via local importers.

As the segments with the largest share in terms of revenue, consumer electronics can be found on most general online marketplaces. It is important to highlight that the government of the Philippines is supporting the growth of the e-commerce sector, which has supported businesses during the restrictions put in place in the context of the Covid-19 crisis. It has been announced that the Philippine Department of Trade and Industry (DTI) intends to increase the number of e-commerce businesses from 500,000 in 2020 to one million by 2022. The government also introduced the Philippines E-Commerce Roadmap 2022, whose goal is to promote e-commerce adoption among SMEs.