Industry Report

Pakistan: fintech opportunities for Swiss companies

At present, only few FinTech operate in the country, primarily in the developed cities of Lahore, Karachi & Islamabad. However, Pakistan possesses the potential to be an attractive market for FinTechs growth, owing to the increasing youth population, disruptive internet and smartphone penetration, consumer’s preference for mobile phones and social media, a booming e-commerce market facilitating digital payments and an overall financial system having the absorption capacity for innovation. Learn more about the growing industry and how Swiss SME can explore business opportunities.

fintech app on smartphone

With almost 73% of Pakistan’s population having accessibility to cellular usage, making the country a fertile ground for FinTech growth. Pakistan witness an ascending usage of online banking and digital payments supporting the locked down businesses that took off with the online orders.

Strengths of the Pakistani Fintech Sector

  • Major number of AI, BlockChain, Machine Learning & Data Analytics programmers, which are the four main technologies for FinTech.
  • Large, young, educated and inexpensive labour force.
  • Continues uptrend in IT exports, 29.26% positive change in July – March FY22, in comparison to last year in the same period.
  • Pakistan ranks third in Global Crypto Adoption Index

Important Local Market Players


Keenu is a leading FinTech company in Pakistan providing end to end payment solutions to businesses and consumers alike. The company has ventured in Digital Wallet solutions with Keenu app for consumers where they can make quick and hassle-free payments across retail stores nationwide, online stores and make bill payments with just a few taps.


NayaPay is the ultimate wallet for all everyday payments. One can send money to friends and family on NayaPay for free always. Its Visa debit card can be used for online, in-store, and international payments.

Tez Financial Services

Tez Financial Services is Pakistan’s first fully digital Non-Bank Microfinance Company (NBMFC). Tez aims to provide frictionless financial access to the unbanked and under-banked population via a smartphone application, driven by powerful algorithms and artificial intelligence.

Temenos is a Swiss fintech company offering platform solutions for banking, which is well established in Pakistan and counts Bank of Khyber, Meezan Bank, Soneri Bank, Silk Bank, and Telenor Microfinance Bank, Habib Bank Limited, among its clients. The country’s central bank, State Bank of Pakistan, also uses Temenos core banking system.

Find more useful information on the Pakistani fintech sector and future trends in the report of our partner, Swiss Business Council, below.

Individual Consultation

Are you interested in getting an individual consultation by our consultant for Pakistan and discuss the potential of your fintech products and services on the Pakistani market? 


Pakistan: FinTech opportunities for Swiss Companies (10/2022)


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