Forum for Swiss Foreign Trade and Investment


The Forum for Swiss Foreign Trade can also boast top-class speakers for the keynote speeches, breakout sessions and executive talks in 2017.

Frau Vetsch im Gespräch mit Herrn Darrell, CEO, Logitech

The following speakers will enrich the Forum for Swiss Foreign Trade 2017 with their knowledge and experiences:

Afternoon programme 

Daniel Küng, CEO, Switzerland Global Enterprise 
Daniel Küng has been the CEO of Switzerland Global Enterprise since 2004, at the Center of Excellence for Internationalization, based in Zurich with regional offices in Lausanne and Lugano. After completing his studies in economics at HSG St. Gallen, Daniel Küng began his career at Mercedes-Benz do Brasil in São Paulo in 1980. In 1982, he was a founding partner of the service company Agrosuisse Lda. Five years later, he moved to Portugal and was among the founders of the Response Group in Lisbon, which specializes in helping foreign companies to establish themselves in Portugal.

Alexandre Zeller, President of the Executive Board, Credit Suisse (Schweiz) AG
As of April 2017, Alexandre Zeller will be a designated member of the Credit Suisse Group AG Executive Board. Before taking on his current position, Alexandre Zeller was the President of the Board of Directors at the SIX Group AG in Zurich from May 2013 to September 2016. From 2008 to 2012, he worked at HSBC Private Banking EMEA (Suisse) in Geneva, where he held various positions, including CEO, Country Manager Switzerland and Regional CEO Global Private Banking EMEA. From 2002 to 2008, Alexandre Zeller was CEO of Banque Cantonale Vaudoise in Lausanne. From 1987 to 2002, he worked at Credit Suisse in Zurich and in 1999 became a member of the executive committee at Credit Suisse, where he was named CEO Private Banking Switzerland in 2002. Alexandre Zeller began his career at Nestlé in Vevey, where he worked in international operational auditing from 1984 to 1987.
Ruth Metzler-Arnold, Chairwoman of the Supervisory Board of Switzerland Global Enterprise
Formerly a member of the Swiss Federal Council, in which she was a department head (1999 – 2003), she is now a jurist and financial auditor. She is a partner in the consulting firm KLAUS-METZLER-ECKMANN-SPILLMANN (KMES) – strategy, leadership, communication, public relations – a member of the Board of Directors at AXA Winterthur Versicherungen, as well as a member of the board of directors at the Bühler Group, the hospital consortium Appenzell Ausserrhoden and a member of the university council at the University of St.Gallen HSG. Ruth Metzler-Arnold has previously served as a federal councilor (finance director) representing the canton Appenzell Innerrhoden. During her career in the private sector, her positions included five years for Novartis in Paris and Basel (head of investor relations) and eight years for PricewaterhouseCoopers (auditing and consulting) 

Cristina Riesen, Entrepreneur, start-up mentor and lecturer
Cristina Riesen, speaker alumni of TEDxZurich, is a technology enthusiast and active promoter of the global start-up ecosystem. Riesen has an EMScom degree, is a design thinking specialist and has ten years of experience in international communications and global entrepreneurship. Previously a general manager at Evernote EMEA, she was named one of the top 30 digital trailblazers in Switzerland by the “Handelszeitung.”
Dr. Christoph Loos, CEO, Hilti Corporation
Christoph Loos has been a member of the Executive Board since 2007 and has been Chairman since 2014. From 2007 to 2011 he was responsible for finances, personnel, IT and corporate development; since 2011 he has handled emerging markets and energy & industry. He has been with the company since 2001, and began working in corporate development before moving on to build the strategic marketing infrastructure. Starting in 2004, he headed a sales region in Germany, and in 2005 he became a general manager of Hilti Germany.  

Evening programme 
Executive Talks 

FOOD: “Why Ricola now has a lab”
Ricolab is the Ricola Groupʼs new independent future laboratory. Based on Ricolaʼs background, it develops new business areas outside of the brand and the industry with a focus on new technologies and business models.
Initiator and CEO Eva Richterich leads a discussion about the vision and the goal of the “lab” and provides a look into the set-up, operations, values and people.
She offers a no-nonsense discussion that promises to provide openness and inspiration. Eva Richterich is a company founder and manager originally from the culture sector – and a member of Ricolaʼs board of directors.
INDUSTRY: “Changes in contemporary corporate structures – enabling organizations to meet customer needs”
Corporate structures that stay the same for years and years are a thing of the past. To enable the organization to optimally meet customer demands, companies need to regularly review and adjust their corporate structure. One important success factor is not overstraining the organization.
Marcel Pawlicek has been with Burckhardt Compression Gruppe Schweiz for 35 years, where he began his career in 1979 as an apprentice. In 2011, he became CEO of the company after spending three years as the head of design & manufacturing.
Burckhardt Compression AG originated with the Sulzer-Burckhardt machine factory and today employs around 2,100 people and operates in more than 80 countries.
MARCEL PAWLICEK, CEO, Burckhardt Compression AG
LEASING: “Digitalization and innovative business models” (in English)
As a result of developments in the premium segment of the bed industry, Elite discovered an opportunity in the hospitality sector. Instead of selling beds, Elite leases them. A sensor-based technology allows the company to track bed usage and charge accordingly.
François Pugliese started his career in the automotive industry, where he earned an expert degree in the areas of finance and controlling and later became a finance director. In 2006, he purchased Elite – a company with a hundred-year history – and developed it into a high-end bed manufacturer by combining cutting-edge materials and innovative services.
SPORTS: “How does Vladimir Petković deal with change? What are the significant factors in his decision-making process?”
Presented by Credit Suisse AG
Vladimir Petković has been the head coach of the Swiss national soccer team since 2014, where he and his team have seen several successes together. As a coach, his role is similar to that of an entrepreneur. His work shares the aspects of coaching, picking a good team, situational intervention during the game, adapting to the market, etc. How does he manage these things, and what are the significant factors in his decision-making process? 
VLADIMIR PETKOVIĆ, Head Coach, Swiss national soccer team
E-COMMERCE: “Even the most innovative business model must constantly reinvent itself”
In search of new target groups and the goal of intensifying existing customer relationships, BLACKSOCKS (in addition to the online subscription service) is developing a further order button close to the customer – namely in his wardrobe – right where his need arises and the purchase decision is made: Order socks at the push of a button in the wardrobe. After studying business administration at the University of St. Gallen, the native of Biel worked as a marketing and communications consultant before co-founding BLACKSOCKS in 1999. Since then, the Internet pioneer has been an entrepreneur.
Mona Vetsch, Anchor, Schweizer Radio und Fernsehen (SRF)

Originally from Thurgau, Mona Vetsch has won her audiencesʼ hearts with her wit, wisdom and charm. Since 2015, the beloved presenter and mother of two has realized multiple “DOK” series for SRF, including the successful series “Auf und Davon Spezial.” Before that time, she spent three years leading discussions on the renowned talk show “CLUB.” Mona Vetsch anchors the morning show on SRF 3. As anchor and editor of this show, she has become one of the most prominent voices of Swiss radio. She also lends a unique character to the radio talk show “Focus.”

See our exciting guest speakers at the General Assembly.

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Official program