The government's focus is on topics such as its aging society, tourism, tax cuts, innovation and sustainability (cleantech). Japan is strategically important and counts as a trend-setter in Asia. Companies which are successful in Japan will also find success in other Asian countries. This is in part due to Japanese parent companies which are increasingly moving production to other countries.
A real and accepted USP in Japan is not enough; strong customer service, often provided by a Japanese partner, is vital. This means that choosing the right partner is a decisive step for market success. A professional market analysis with a detailed partner search is therefore unavoidable.