SWISS Pavilion
SWISS Pavilion at ISM

SWISS Pavilion @ ISM 2025

The world’s leading trade fair for confectionery and snacks

ISM Cologne, the world’s leading trade fair for confectionery and snacks offers inspiration and innovation, exciting networking possibilities, top-class exhibitors and competent visitors. This perfect combination is unique around the globe. You will also find the world’s largest offer of trademark confectionery and snacks.

Present your latest products and trends in the first row. The SWISS Pavilion offers you the ideal stage and puts your highlights in the limelight.



Organizer Switzerland Global Enterprise
Event language




Messeplatz 1

Registration deadline
Facts & Figures 2023
  • 1,274 exhibitors from 71 countries
  • around 25,000 trade visitors from 135 countries
  • 100,000 sqm exhibition space covering
  • 88% of the exhibitors and 72& of the visitors are international
Exhibitors SWISS Pavilion 2024

Project Team SWISS Pavilion

Valentin Diethelm, Switzerland Global Enterprise, Project Manager Trade Fairs

Adelina Bajrami, Switzerland Global Enterprise, Project Coordinator Trade Fairs

Country experts

Nadja Kolb, Switzerland Global Enterprise, Consultant Germany / UK + Ireland (Zürich)

Bastien Bovy, Switzerland Global Enterprise, Consultant EMEA (Renens) 

Luca Degiovannini, Switzerland Global Enterprise, Senior Director Market Southern Switzerland (Lugano)


Swiss Presence at ISM

  • Country Pavilion for Swiss and Liechtenstein companies
  • Own exhibition space for each company
  • Joint hospitality area for your meetings
  • Attractive stand design creating an inviting atmosphere
  • Clear identification by the Swiss design – the Swiss identity is widely recognized as a symbol of high-quality standard and innovation
  • Concentrate on the development and care of your customer relations – we organize your participation
  • Ready to use stand

Packages 2024

6 - 15 sqm booth
  • 1 table and 2-3 chairs
  • 1 lockable sideboard or 1 showcase
  • S-GE service package
CHF 995.- / sqm
16 - 23 sqm booth
  • 1 table and 4 chairs
  • 1 showcase
  • S-GE service package
CHF 975.- / sqm
24 - 28 sqm booth
  • 1 table and 4 chairs
  • 2 showcases
  • S-GE service package
CHF 965.- / sqm
29+ sqm booth
  • 2 tables and 8 chairs
  • 2 showcases
  • S-GE service package
CHF 945.- / sqm
Showcase or Graphic

Showcase or Graphic 2 sqm, 1 high table, 1 bar stool

CHF 4,490.-
Visitor Package

Use of hospitality area on 1 day

on request

S-GE registration fee:

  • CHF 650.- S-GE gold member
  • CHF 800.- S-GE silver / CHOCOSUISSE / BISCOSUISSE member
  • CHF 950.- non member

Koelnmesse marketing fee: EUR 1,165.-

S-GE Service Package

S-GE Service Package

Services included
  • Infrastructure and stand construction: Exhibition stand in innovative Switzerland. design, extension according to participation option, back and side walls, carpet, stand lettering with logo, lighting, lockable storage room, 1 electrical connection, WLAN, waste paper basket
  • Bistro Suisse: Supervised hospitality area, Swiss specialities, snacks and fruit, soft drinks, tea and coffee
  • Communication: Visitor advertising onsite, Swiss exhibitor directory, press release, logo wall
  • Organisation: Project management, organisational and administrative preparation and implementation, consultations with all project partners, exhibitor meeting in Switzerland, exhibitor badges, name tags, stand photos, stand cleaning and garbage removal
Services not Included
  • Transport and insurance of your exhibits
  • Individual stand design and additional furnishings
  • Technical connections and operating costs
  • Travel and accommodation
  • For more information please consult the S-GE general terms and conditions


ISM Cologne - The Future & Heart of Sweets & Snacks


Contact us

Event Partners

Chocosuisse Biscosuisse SBH Germany myclimate

Official program