Every market is different: Which business and sales model is suitable for your company in the selected target market? Here you can find out which models exist, which regulations have to be observed and how the cost structure can be optimally structured.
After familiarizing yourself with the basics of internationalization and then acquiring the most important market insights on potential target markets, you are now ready for step three in the internationalization process.
For successful export entry, it is necessary to examine your own business and sales models carefully. Not every company and every product needs its own local representative from day one. Cooperating with one reliable local distribution partner is often sufficient at the beginning. Here you can find out how to proceed.
Important questions you should ask yourself when entering the market:
On this page, we have compiled all the information you need on the subject of market entry. Use further links and deepen your knowledge in our articles.
Step four: First steps in the market
You’ve decided on a market and have a rough plan of how you would like to proceed when entering the market. The next step is to get to gain specific knowledge of the market and to test market entry.