How to enter the Chinese market through cross-border e-commerce

Webinar recording: e-commerce in China explained

China is now the world’s leading online marketplace, thanks to a boom in cross-border e-commerce (CBEC). Our webinar recording highlights the ways in which Swiss companies can enter the market and set themselves up for success. Gain insights from an expert in Chinese e-commerce and hear first-hand accounts from companies already selling online in Asia’s powerhouse.


This webinar recording is a must for Swiss companies interested in entering the Chinese online market. An industry expert from Web2Asia presents case studies that build on the knowledge provided in our guidebook about cross-border e-commerce in China. These real-world examples are used to examine the industry environment and legal framework, as well as showcase the business models and operational practices involved in selling online in China.

Key insights about CBEC in China from Swiss companies

Participants have a unique opportunity to learn from Swiss companies that are already active in China. Representatives from a selection of companies describe the operational challenges and benefits of selling through Chinese e-commerce platforms such as Alibaba, Tmall, Taobao, and Kaola. They also discuss China’s CBEC retail importation program, highlight specific aspects involved in strategic planning, and share valuable advice based on their Chinese operations. 

After watching this webinar recording, participants will be familiar with the major e-stores in China as well as the regulatory landscape, operational practices and business models used by Swiss companies to enter China’s cross-border e-commerce market.

Webinar program

  • Introduction by Alain Graf, Senior Consultant Asia, Switzerland Global Enterprise
  • Presentation on China’s CBEC by Alain Kaiser, Group Account Director, Web2Asia
  • Round Table Discussion with Alain Kaiser and David Wang, Chief Representative of Kingnature, Director of SwissCham, Host: Sunny Wang, Trade Officer, Swiss Business Hub China
  • Q&A Session with Sunny Wang, Trade Officer, Swiss Business Hub China



Official program