It all sounds so simple: open a web shop, translate content into English and the world is your oyster! If only there were no administrative, legal, regulatory and logistical requirements... And, actually, it all begins with the country selection. Country selection, you wonder? But whole world can shop on your website. And that’s precisely the advantage of e-commerce. Right! But that’s also precisely the challenge.
Every country has its own rules – also for online commerce. And if you’re selling a physical product, there are all the logistical aspects and customs requirements as well. Even if many of us would rather be taking care of our online marketing strategies, influencer ideas and attractive web designs right off the bat, it’s important not to forget all the preparatory work. How does the saying go? Put business before pleasure. This also applies to e-commerce.
So, what's the best course of action if you want to avoid legal difficulties or unexpected tax bills and make sure your goods don't get stuck at customs? First, consider which country you want to initially try out and gain experience with. Countries that are as similar as possible to your home market are most suitable, and these are usually your neighboring countries. Now it’s time do some homework.
What Swiss companies need to consider
Online commerce is making the world digital - but in the end, a product must physically find its way from A to B. As soon as national borders are crossed, logistics becomes an important factor for success. Find important information on shipping and logistics in e-commerce!
The following export and customs issues need to be clarifies
Anyone selling goods across borders has to grapple with the export and customs regulations in each destination country. You can quickly lose track of things in the jungle of country-specific regulations and certificates. We show you which export and customs issues you have to deal with in international e-commerce and where you can get the help you need.
Successfully overcoming legal hurdles
E-commerce is a rewarding distribution channel for Swiss SMEs. Exporters can sell goods all over the world via their online shop. But in any case, retailers have to take on important legal issues to make their e-commerce project a success.
Taxes in international online trade
Anyone who sells goods abroad via the e-commerce channel should be aware of the associated taxes. Which taxes must be settled by online traders? What is the tax situation when selling via marketplaces?
Country specific information on E-Commerce
Tips on the topic of e-commerce from the international markets
Services + Events
A selection of the currently offered services
As the first point of contact for internationalisation, Switzerland Global Enterprise, on behalf of the State Secretariat for Economic Affairs SECO, supports Swiss companies, especially SMEs, in identifying and developing new business potential worldwide. Here you will find a selection of current offers for companies looking to broaden their expertise in E-Commerce: